A trusted leader in the Jordanian retail industry
GTC: Ghawi Trading Company (GTC) founded in 2014, is a Jordanian family-owned retail and trading company dedicated to bringing premium international brands to the local market. GTC manages a diverse portfolio of franchises and partnerships across fashion, beauty, and sportswear. Overseeing every stage of a brand’s market journey, from research and entry strategy to retail execution, digital activation, localized marketing, and end-to-end customer experience, while consistently safeguarding global brand standards.
VISION
Our vision is to become the most trusted retailer in Jordan, enriching people’s lives through exceptional experiences and franchising great brands that are relentless in their pursuit of quality.
MISSION
Our mission is to bring our customers a great experience whether in our shops by investing in our team or online through a seamless, easy to navigate online platform that encompasses our values.
VALUES
The company’s values are integrity, culture, quality, and the customer. We uphold honesty and high standards across our franchises, and customer experience is a personal obsession, always aiming to exceed expectations.
Why work with GTC ?
Partnership Philosophy:
We prioritize true partnerships over franchises, collaborating closely with aligned brands to achieve shared ambitions, KPIs, and values.
Operations & Logistics:
We combine expertise in retail operations with tailored ERP systems and logistics know-how, including sea and air freight, ensuring smooth supply chain management.
Investment Approach:
As a family-run investment company, we invest our own capital, maintaining hands-on oversight and focusing on high-quality, reputable brands.
Culture & Team:
With deep insights into local consumers, we leverage our on-the-ground presence to efficiently manage projects across various retail sectors.
